Online Marketing | Search Engine Optimisation for Estate Agents | Estate Agents Blog | Property News

Online Marketing | Search Engine Optimisation for Estate Agents

Using the internet to attract visitors and convert them in to sales leads

” Every day, thousands of searches are conducted by people in your area, searching on the Internet to find an estate agent to buy or to sell property. “

Statistics show that:

• 90% of internet users employ search engines as a starting point to find information

• 85% of these use the top 10 major search engines and directories

• 80% of search engine users never look further than the first 15 results

Search Engine Marketing and Lead Generation for Estate Agents

Your website is an essential marketing tool to generate new leads and inquiries from property buyers and sellers alike.

Your website offers an effective marketing tool that can bring targeted visitors to your website and offer a much higher return on investment than traditional advertising methods.

Case Study: ADS Mortgages

Estate Agent Marketing Trends

Estate agent marketing Myths

We invested in a monthly search engine optimisation campaign to survive the credit crunch.

It took 3 months before we saw results. we now receive 2 to 3 completions per month as a direct result. This is more than half our business.

” A recent report by Bloomberg has found that the top estate agents will be cutting their marketing budget on traditional print advertising by almost 90%. This is because of a shift to online marketing. “

• If I have a website users will automatically find it on seach engines like Google.

• If I advertise on property portals like right move, I do not need my own website.

• I already advertise on yellowpages and Google Ad-words, so I do not require a search engine optimisation campaign for my website.