What does the internet hold for Estate Agents in UK

June 15th, 2008 by admin · No Comments

The internet is revolutionizing the way Estate Agents conduct their business. Technological advancements have made it possible for Estate Agents small or large to utilise the latest internet technology at an affordable price. Today it is possible for Estate agents to use state of the art powerful websites with a much lower investment than it did a few years ago. Changes in customer behavior patterns have further made it essential for estate agents to invest in online marketing in order to remain in business. Nearly 80% of home buyers now begin their property search on the internet. 4 out of 5 such users use search engines such as Google to begin their search.

“ If the UK market continues to follow the current path then estate agents and property services would best be advised to start looking to the internet for long-term stability and profit.“

Traditional real estate marketing, such as direct mail, magazine ads, classifieds, television and radio spots can all be useful. But with 85% of home buyers beginning their search on the internet, it will be the Estate Agents with a strong online presence who will benefit.

In the changing economy new media features such as internet marketing, keyword strategies, banner advertising, reciprocal links, online promotions, email strategies and interactive features are the buzz words that are essential in order to succeed.